Meal Delivery Kits Boost Sales by 540% with eCommerce Ads on Facebook and Instagram

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Digital Marketing


Vegetable and Butcher, a premium healthy meal delivery service in Washington DC, sought to overcome the challenge of acquiring new customers in a saturated market. Despite offering fresh, locally-sourced weekly meal plans, they needed a more effective way to boost sales and market presence. Endpaths stepped in with a digital marketing strategy aimed at driving growth and enhancing sales through targeted outreach.


The primary goal was to significantly increase sales for Vegetable and Butcher by implementing a tailored digital marketing strategy that would effectively reach and convert their target audience within the competitive healthy meal delivery landscape.

Strategy and Execution

Our approach encompassed a detailed market analysis followed by a multi-channel marketing campaign designed to connect with health-conscious consumers in the DC area:

  • Social Media Advertising: Launched targeted Facebook and Instagram ads, showcasing the unique value proposition of Vegetable and Butcher’s meal plans to health-conscious individuals.
  • Google Ads: Initiated search advertising campaigns focusing on keywords related to healthy meal delivery services in DC, capturing high-intent traffic.
  • Email Marketing: Developed personalized email marketing strategies to engage current and potential customers, highlighting new meal plans and special promotions.
  • Influencer Partnerships: Collaborated with local health and wellness influencers to tap into their follower base and gain credibility through association.

Advanced tracking and analytics were integral, enabling us to refine our strategy dynamically based on real-time data and insights.


The strategic marketing initiatives delivered outstanding results for Vegetable and Butcher:

  • Sales Growth: Achieved an unprecedented 540% increase in sales, dramatically surpassing initial expectations.
  • ROAS Improvement: Saw a significant 117% increase in Return on Ad Spend, reflecting the high efficiency and effectiveness of the advertising efforts.
  • Email Engagement: Email open rates soared by 58%, indicating highly relevant and engaging content for the target audience.
  • Website Traffic Boost: Experienced a 230% rise in website traffic, amplifying brand visibility and potential customer engagement.


Through a well-orchestrated digital marketing strategy, Vegetable and Butcher not only achieved but exceeded its sales targets, establishing a strong market position in the competitive DC area. The campaign's success illustrates Endpaths' proficiency in leveraging targeted social media ads, search advertising, email marketing, and influencer collaborations to drive business growth. This case study demonstrates our commitment to delivering results that matter, showcasing our ability to navigate complex markets and achieve substantial growth for our clients.