Women's Clothing Brand Increases Shopify Sales by $227,000 with a 7X ROAS on Facebook

Introduction

Zhen Nymph Clothing, a Los Angeles-based women's fashion brand, epitomizes modern and forward-thinking designs. With a significant social media presence and a loyal customer base, the brand faced the challenge of efficiently scaling its Facebook advertising efforts to reach new audiences and promote their latest collections.

Objective

Our mission was to refine Zhen Nymph's digital marketing strategy, focusing on enhancing ad spend efficiency while maximizing customer acquisition and sales through direct-to-consumer (DTC) eCommerce campaigns.

Strategy Implementation

Endpaths developed a comprehensive digital marketing approach encompassing multiple channels and tactics:

• E-Commerce Focused Advertising: Launched dynamic Facebook and Instagram ad campaigns targeting both new and existing customers with tailored messaging around new collections and offers.
• Engagement and Community Building: Implemented social media engagement strategies to increase page likes, foster community interaction, and enhance brand loyalty.
• Exclusive Promotions: Introduced coupon codes for new customers to incentivize first purchases.
• Advanced Retargeting: Deployed retargeting ads aimed at existing customers and cart abandonment recovery, ensuring maximum reach and conversion.

Results

The collaboration between Zhen Nymph Clothing and Endpaths yielded unprecedented results, setting new benchmarks for the brand's online sales and customer growth:

• Website Traffic: Achieved a surge of 892,374 new website visitors, predominantly from the United States.
• Conversion Rate (CR): Increased by 3.8%, indicating a higher percentage of visitors making purchases.
• Cost Per Click (CPC): Managed to reduce CPC by 27%, dropping to $0.45, enhancing ad spend efficiency.
• Click-Through Rate (CTR): Improved CTR by 1.9%, signifying more engaging and effective ad creatives.
• Cost Per Lead (CPL): Decreased CPL by 32%, achieving an average of $12.30, indicating more cost-effective customer acquisition.
• Daily Sales Growth: Saw an astonishing 620% increase in daily sales, directly attributed to the optimized marketing campaigns.
• Revenue Increase: Generated over $250,000 in new sales from the campaign period.
• Social Media Growth: Gained over 35,500 new followers on their Facebook page, enhancing brand visibility and engagement.
• Inventory Challenges: The overwhelming response required a temporary pause to catch up with production demands, underscoring the campaign's success.

Conclusion

The strategic overhaul of Zhen Nymph Clothing's digital marketing efforts by Endpaths not only surpassed sales expectations but also established a scalable model for future product launches. By leveraging targeted ad campaigns, community engagement, and retargeting strategies, Zhen Nymph has solidified its position in the competitive fashion industry, ready for continued growth and success.

This case study demonstrates Endpaths' commitment to delivering measurable results through customized digital marketing strategies, propelling brands like Zhen Nymph Clothing towards achieving their business objectives and beyond.